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Farmers not only face challenges such as extreme weather, pests, crop disease, and uncertain markets, but also lack access to the solutions they need to overcome these issues and grow enough food to support their livelihoods and the communities that depend on them.

Digital technology has the potential to change that. New technologies now make it possible to collect and leverage huge amounts of critical data at minimal cost By combining mobile technologies and sensors with advanced data analytic capabilities, it is now possible to collect and leverage huge amounts of critical data and deliver precise instructions to farmers. As access to data increases, so does a farmer’s ability to make smarter and faster decisions. 

Bayer Pakistan Crop Science ushered in the new year by converting its Supply Chain warehouse in Multan to a 45-panel solar system.

This warehouse is the first Supply Chain facility in the Crop Science division across the APAC region to be 100% powered by solar energy. The system can produce up to 20 kWh energy daily, which is sufficient to run the day-to-day operations, with net-metering facility that allows Bayer to become an Independent Power Producer (IPP) to lessen the burden of high electricity cost. It is estimated that this initiative will result in annual energy savings of 5,000 Euros.

 Bayer Pakistan’s Crop Science division organized a Farmer Learning Center for cotton farmers and channel partners on September 24, 2020 at a local farm in Vehari.

Cotton is an important cash crop and the lifeline of Pakistan’s textile industry. However, the crop has been on a steady decline in recent years due to uncertain weather conditions, insufficient availability of certified seed and pest attack. To help arrest this trend, Bayer Pakistan educated farmers on the challenges faced by the crop, demonstrated the importance of adopting agronomic best practices and showcased latest agriculture technologies.

Bayer Pakistan’s Crop Science division organized a Digital Farmer Learning Center, streamed live on social media from the company’s Punjab-based research facility, to promote the adoption of best farming practices, and showcase Bayer’s latest technologies along with high-performing seed and crop protection products.

Even during the COVID-19 pandemic, agriculture is one of the critical sectors that must continue to operate as usual to ensure food security in the country. To continue serving farmers all over Pakistan, Bayer is leveraging technology and digital media to ensure business continuity.